Elizabeth Humston Resume

Multimedia Producer

Marketing and Communications Coordinator
KEPHART, Denver, CO

Sep. 2023 - Sep. 2024

Successfully crafted 130 pieces of tailored content for LinkedIn, Instagram, and Facebook, contributing to a 25% increase in published website content.
Executed impactful campaigns, including a new branding release, a revamped website, year-long 50th Anniversary content, and strategically aligned social media initiatives.
Demonstrated expertise in SEO optimization, leading to an 80% increase in organic website traffic.
Enhanced website performance with significant view increases on key pages (89.3% and 183%).
Boosted Instagram engagement by 100% and expanded reach by 17%.
Leveraged data analytics to identify performance trends and optimize future strategies.
Collaborated effectively with cross-functional teams to ensure consistent messaging across all marketing channels.
Conducted thorough market research to identify target audiences and develop tailored campaigns.

August 2022 - May 2023

Responsible for at least one hour of live news five days a week.
Broke down complex topics and created visually exciting graphics and attention-grabbing copy for live television.
Managed upwards of six team members to create daily end products.
Worked with multi-functioning teams to elevate brand and audience recognition. Recognized as the top show in the Denver market for the 11/22, 2/23, and 5/23 rating periods.

March 2022 - August 2022

Found compelling topics and stories around Colorado and pitched them to various news colleagues.
Completed end-to-end production of segments, including video gathering, copywriting, and editing.
Managed a team of over half a dozen to complete daily functions in the newsroom.
Helped produce shows for the Colorado Avalanche Stanley Cup Parade, local and national elections, and various sports shows centered around the Denver Brocnos.
Won the 2022 Heartland Emmy for Overall News Excellence.

June 2020 - February 2022

Led innovations for our 10 p.m. show, creating a new brand based on audience feedback.
Produced multiple live shows, including Tom's Turkey Drive, the largest food drive in the Inland Northwest, and Back to Malden, the first anniversary of a devastating fire near Spokane, among other shows.
Trained colleagues on best-of practices for graphics and created guides for future employees.
Managed long-form planning of projects months in advance while completing daily functions.
Nominated for an Edward R. Murrow award in breaking news.

August 2018 - May 2020

Facilitated producers, reporters, and assignment desk colleagues with daily needs.
Shadowed reporters learning to shoot, interview, edit, and complete the on-air product.
Streamlined data input for local elections for on-air and online copy while maintaining accuracy.
Edited raw video together that made sense with producer copy.